In which way is the QV Safeway like Diagon Alley? (you have to forgive me here, I have just finished reading “the book”)

It’s almost impossible to get in unless someone shows you how.

I’m serious. The first time I was there, it actually took me a while to find the entrance. Now I go there every week; very frequently I see people outside looking confused and, as often as not, getting in through the checkout lanes. Last week someone actually asked me how to get in as I was leaving with my groceries (”can I ask you a stupid question?”, she said… not stupid at all, it turns out).

Honestly, it would be a good idea for Safeway to put up signs pointing at the entrance of the store. Has anyone had the same experience there? (or somewhere else)

Related posts:

1. Are you Indian?
2. Shop for the drought
3. The evil of plastic
4. A Discreet Entrance
5. Customer Service, some good and some bad