Freddo Frog creator R.I.P.
I know this is a bit late in reporting, but I think it is an important event…
On the 24th of January the man who created the iconic Melbourne chocolate bar, Freddo Frog, died at the age of 94 in a nursing home in Melbourne.
Harry Melbourne (yes, his last name matches our fair city…) at the age of 18 was working for MacRobertson chocolates in 1930 as a chocolate moulder when he overheard his boss saying they were about to create a new chocolate in the shape of a mouse. Melbourne suggested his boss tried a frog instead, as women and children are scared of mice and therefore wouldn’t want to sink their teeth into something resembling it.
And thus – the Freddo frog was born! MacRobertson’s was sold to Cadbury in 1967, Cadbury created the Caramello Koala because of Freddo’s popularity.
Now Freddos have become Australia’s most popular childrens chocolate (98 million are sold in Australia each year!) and can be found in many different flavours besides it’s original plain milk chocolate. Flavs include – white chocolate, peppermint, and strawberry (but milk choc is still the best by far my friends!)
Melbourne recieved no royaltys for his contribution to the company, but he didn’t mind, he said his idea was because of his, “loyalty to the company.” Loyalty that lasted even to his funeral – his coffin was covered with a Freddo frog flag.