Stella McCartney range to come to Target

Stella McCartney, Beatle wunderkind (not Ringo, Paul!), has designed a range for Target. Yes, Target, the enormous Australian chain-store!

Stella’s clothing is known for its classy, feminine aesthetic. Her line for Target is 42 pieces at affordable prices, including a t-shirt at $39.99 & a trenchcoat priced at $199.99.

Stella’s first big break came when she designed for iconic brand Chloe, but she left in 2001 to start her own label, which has been a great success. She has also designed for Adidas & international clothing giant H&M. Her range for H&M had people slugging one another at cash registers & sleeping outside the stores in anticipation, so one has to wonder whether Australia will go similarly gaa-gaa!

“I wanted the collection for Target to reinterpret all the ‘best ofs’ and ‘must-haves’ of Stella McCartney for winter and make my designs more accessible to a wider audience in Australia,” she says.

The range will debut at Melbourne’s L’Oreal Fashion Festival, & it will go on sale in selected Target stores on March 12th.

I, for one, am incredibly excited. Surprised, but excited.

6 Comments so far

  1. adrock2xander (unregistered) on February 8th, 2007 @ 11:44 pm

    Once upon a time, Stella McCartney was sought after for her unique style and let’s face it, her dad’s fame.

    These days, we’ll see unclued-up chicks who sport the Stella label with their Cotton On skirts and Jeans West stockings. They’ll parade around Bourke Street, thinking they’re all that, when they haven’t a clue about what fashion is – individuality.

    *shudders with fear*

    Most Melbourne women look like exact replicas of each other. If i wanted a textbook representative of a beautiful Melburnian woman looking resplendant in her unique outfit, i’ll be hard-pressed to find one.

    I think Stella has sold herself short here. Mass production and laughing all the way to the bank is one thing, but giving haute couture a commercial face could mean a drop in quality and branding. Can we honestly see an obese and out of breath woman in a size 20+ Stella? Ehm, pass the salt please.

  2. Gala (unregistered) on February 9th, 2007 @ 7:26 am

    Oh, you.

    The problem isn’t Stella McCartney mass-producing her garments. The problem is that most people have never even considered their own personal style, & they don’t know how to go about developing it. It doesn’t matter whether you wear Dior or Sportsgirl, a clone is a clone is a clone.

    I think Stella designing for Target is a good thing, however. It will be good quality, just obviously not haute couture. Otherwise she wouldn’t put her name on it. The Target range will be dissected in high-end fashion magazines (& the women who write for them will be wearing it). So, it will teach women who otherwise wouldn’t know:
    a) About quality
    b) How good clothes are cut
    c) To try things that they otherwise wouldn’t.

    Everyone has the right to feel stylish & good about themselves. If this collection enables that, it can only be a good thing.

    & I imagine the sizes will only go up to about 16 :P

  3. NicOla (unregistered) on February 9th, 2007 @ 12:36 pm

    I’d be more excited by the arrival of H&M…

  4. Neil (unregistered) on February 9th, 2007 @ 1:06 pm

    H&M is coming to Australia?

  5. adrock2xander (unregistered) on February 9th, 2007 @ 8:30 pm

    Yes, me.

  6. Gala (unregistered) on February 9th, 2007 @ 8:58 pm

    H&M? Not that I’m aware of.

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