VB Stubby Symphony Orchestra
There’s nothing better than a cold VB on a hot day especially on some of these 42° days we have been having. The creative guys at Foster’s produced the video below in conjunction with 90 members of the Melbourne Symphony Orchestra. Each instrument is made from VB bottles, with a variation in liquid to alter the sound.
Video: VB Stubby Symphony Orchestra
Foster’s has a few beer brands under its company including VB, Carlton, Cascade, and of course Foster’s Lager. Foster’s and the associated brand names are always associated as being Australian. In actual fact, Foster’s was started by American brothers William and Ralph Foster. In 1886, they set off from New York to eventually build a brewery in Collingwood. They sucessfully sold their beer to pubs all across Melbourne by giving them free ice with every order. A year later, the brothers sold the brewery and the rest is a history of amalgamations and mergers.
VB Stubby Symphony Orchestra
The Age: History as told through liquid amber
The Daily Telegraph: Beer ads go web only
GABR: Foster Brewing Co Ltd
Technorati Tags: Melbourne, Fosters, Australia, Collingwood, VB
The ad wasn’t written by the “creative guys at Foster’s”. It was written by the creative guys at George Patterson Y&R, their former ad agency.
Thanks Dave but I did say produced ;). Still credit is due to Foster’s and all of the people involved in production. Damn everytime I see the video I want to drink a cold beer. Looks like the advertising worked on me.
True, you did say produced, but technically they didn’t produce it either. They just paid for it.
Either way, it’s a nice piece of work and definitely makes you feel like a beer or 6!