A 3.5 metre John So advertisement?

News.com.au reports that a new illuminated sign (a 3.5m John So as the author predicts) above Young and Jackson’s Pub has been approved, as long as the City of Melbourne gets free advertising up there. Planning permission in exchange for free advertising is a bit of an ethical dilemma. That’s like a having a politician who accepts campaign donations from big business, in exchange for supporting the business governmentally. Oh wait….

Anyway, here is my mock Photoshop of how it will look. It was surprisingly easy to find odd John So pictures.

News.com.au: All ale the lord mayor

Original Picture by doniu

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3 Comments so far

  1. adrock2xander (unregistered) on February 29th, 2008 @ 5:49 pm

    Can’t you find something more tasteful, like John So in bathers instead?


  2. Janice (unregistered) on February 29th, 2008 @ 6:26 pm

    Hahahaa I thought I had already escaped the signage world of Australia when I left Melbourne last July. Apparently not. But one thing I had to point out is, if the information that has been provided – that the John So ad is going to be 3.5m – your mock up pic is seriously misleading as the proportion is completely off. But from a planner’s perspective. I do think that this approval could be quite controversial:

    1. it seems that the intersection that the proposed sign is located to is already clutter with a lot of illuminated animated signs.

    2. however, if the illuminated and animated sign of channel seven got approved which by the way is way bigger than 3.5m why can’t john so’s be approved?

    3. 3.5m is actually not that big. and as long as the designated sign is not animated and illuminated and is located on top of the building, i don’t see it distracting driver’s attention.

    so i guess, just as every planning approval, no one can absolutely say it’s right or not…. okay…. done with bullshitting… ciao!


  3. Neil (unregistered) on February 29th, 2008 @ 7:01 pm

    Janice, You’re alive?

    Uh yeah..it’s definitely "Not to Scale".

    While size may be an issue, the bigger issue is trading planning approval in exchange for free advertising.



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