Following Adrock’s post on Melbourne’s railway overhauls ^[1], I caught the the new Connex advertisement on TV one evening and it rocks my socks. Of course, everyone still hates Connex anyway.

It’s a great PR campaign for a network that is constantly failing, though – just blame the city that is growing exponentially.

Imagine if tomorrow you had to move a city,
Take nurses to hospitals, school kids to schools,
Futures analysts to, well… wherever it is futures analysts go.

Imagine getting all these people,
Hundreds and thousands of them to where they needed to be.
That’s what Connex does everyday.

It’s a big job, and as Melbourne grows it’s getting bigger.
Which is why we’re making changes to the network,
Adding more carriages, more staff and more services.
You can see our new plan at connexmelbourne.com.au

Connex – We’re moving more people everyday.

And the score that plays throughout the advertisement reminds me of the theme ^[2] from Eternal Sunshine of a Spotless Mind. Though, when the tractor in the advertisement stopped at the intersection (when everyone turned to stare in awe at the speeding Connex train), I was half-expecting a semi-trailer to come running into it and turn it into an advertisement for safe driving.

See the advertisement on Connex’s site here: http://www.connexmelbourne.com.au/index.php?id=204 ^[3]