Shocolate: Another chocolatier hits Melbourne

Shocolate Chocolatiers

I first spotted something being built at the back of the old Fitzroy GPO last month. Google provided no information to what Shocolate was other than bad spellers of chocolate. I had to have a try after Brian from Fitzroyalty declared it as “possibly the best hot chocolate of my life” and MelbourneHotorNot’s Joyce declaring it HOT.

What is Shocolate?

It’s best described as a cross between Koko Black and Brunetti. They offer both hot and cold chocolate based drinks (alcoholic and non-alcoholic), individual chocolates, and pastries/cake type desserts. Where they differ from Max Brenner and Koko Black, for now anyway, is the lack of hot desserts.

The story which I hopefully have right, is that the Greek owner and a French chef decided to set up shop at the Fitzroy location. They were due to open in March but due to some delays were only able to open last month. Just like the other chocolatiers around Melbourne, they are looking to expand into other areas.

On my 2 visits, I’ve tried the Iced Hot Shocolate, Iced Mocha Shocolate, a chocolate ball with orange inside ( pictured above), an Exotic tart which resembled a Lemon Meringue pie, and a Mocha Tart (pictured below). All of them were top notch.  Some of their hand chocolates pack some unique flavours and the day I was there I tried the Vegemite Chocolate, which to someone who doesn’t really like Vegemite, found it to be quite nice.

Shocolate Chocolatiers

Staff are extremely friendly and they all seem to have European accents. I don’t doubt that this place will be around for a while especially as they have a fantastic location right in the heart of Fitzroy. The only downfall for me is their lack of website. Seriously, just stick a PDF of your menu up there instead of having a website that says Under Construction?

Shocolate Chocolatiers

Johnston & Brunswick Street, Fitzroy (Next to 120 Bar)

3 Comments so far

  1. Jetsetting Joyce (MEL: HOT OR NOT) (unregistered) on November 4th, 2009 @ 9:19 am

    Hi Neil

    I’m glad that you decided to try Shocolate after reading about it on MEL: HOT OR NOT. You certainly seemed to have taste-tested a good selection of their desserts on only two visits! I liked the look of some of their beautifully made desserts but not so sure about vegemite chocolate….

    Jetsetting Joyce (MEL: HOT OR NOT)


  2. chris (unregistered) on November 5th, 2009 @ 5:49 am

    I’m just glad you chose to update at all. This site is never updated. C’mon guys.


  3. Beate (unregistered) on November 11th, 2009 @ 11:48 pm

    Hey all!!
    I really like that article! Very good critic!
    I’ve been to the shop myself already several times – love it!!
    Me too I don’t like Vegemite, but I absolutely love that shocolate!! :-)
    If you get the chance – try the Rocher balls – they are amazing!
    I will probably go there again tomorrow – to get fat! LOL
    See ya!



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