Shocolate: Another chocolatier hits Melbourne
I first spotted something being built at the back of the old Fitzroy GPO last month. Google provided no information to what Shocolate was other than bad spellers of chocolate. I had to have a try after Brian from Fitzroyalty declared it as “possibly the best hot chocolate of my life” and MelbourneHotorNot’s Joyce declaring it HOT.
What is Shocolate?
It’s best described as a cross between Koko Black and Brunetti. They offer both hot and cold chocolate based drinks (alcoholic and non-alcoholic), individual chocolates, and pastries/cake type desserts. Where they differ from Max Brenner and Koko Black, for now anyway, is the lack of hot desserts.
The story which I hopefully have right, is that the Greek owner and a French chef decided to set up shop at the Fitzroy location. They were due to open in March but due to some delays were only able to open last month. Just like the other chocolatiers around Melbourne, they are looking to expand into other areas.
On my 2 visits, I’ve tried the Iced Hot Shocolate, Iced Mocha Shocolate, a chocolate ball with orange inside ( pictured above), an Exotic tart which resembled a Lemon Meringue pie, and a Mocha Tart (pictured below). All of them were top notch. Some of their hand chocolates pack some unique flavours and the day I was there I tried the Vegemite Chocolate, which to someone who doesn’t really like Vegemite, found it to be quite nice.
Staff are extremely friendly and they all seem to have European accents. I don’t doubt that this place will be around for a while especially as they have a fantastic location right in the heart of Fitzroy. The only downfall for me is their lack of website. Seriously, just stick a PDF of your menu up there instead of having a website that says Under Construction?
Johnston & Brunswick Street, Fitzroy (Next to 120 Bar)





I remember it as clear as day. It was December 1996 when Starbucks opened her flagship stall opposite Liat Towers along busy Orchard Road in Singapore. I was 17 years old then, straight out of high school and heavily influenced by the Star-Spangled Banner and everything Hollywood. Prior to Starbucks, the only coffee I knew was the straight black variety roasted from beans. Sugar or condensed milk could be added to it for flavor enhancements, and it cost about $0.70 for a cuppa. When Starbucks opened, young Singaporeans were riding on a wave on technological advancements (that was a period when pagers were still cool and mobile phones were rare as they were too expensive) and liked to see and seen. Naturally, Starbucks became a hit.
You will probably have no idea what I am talking about unless you go (or have recently gone) to Melbourne Uni or live in the Carlton-ish area.
