Following Adrock’s post on Melbourne’s railway overhauls, I caught the the new Connex advertisement on TV one evening and it rocks my socks. Of course, everyone still hates Connex anyway.

It’s a great PR campaign for a network that is constantly failing, though - just blame the city that is growing exponentially.

Imagine if tomorrow you had to move a city,
Take nurses to hospitals, school kids to schools,
Futures analysts to, well… wherever it is futures analysts go.

Imagine getting all these people,
Hundreds and thousands of them to where they needed to be.
That’s what Connex does everyday.

It’s a big job, and as Melbourne grows it’s getting bigger.
Which is why we’re making changes to the network,
Adding more carriages, more staff and more services.
You can see our new plan at connexmelbourne.com.au

Connex - We’re moving more people everyday.

And the score that plays throughout the advertisement reminds me of the theme from Eternal Sunshine of a Spotless Mind. Though, when the tractor in the advertisement stopped at the intersection (when everyone turned to stare in awe at the speeding Connex train), I was half-expecting a semi-trailer to come running into it and turn it into an advertisement for safe driving.

See the advertisement on Connex’s site here: http://www.connexmelbourne.com.au/index.php?id=204

Can you believe the attitude on this guy?

Youtube:David Hasselhoff Drunk in Melbourne [Via Digg]

Technorati Tags: Melbourne, Corey Delaney, David Hasselhoff, Party Boy, Australia

There’s nothing better than a cold VB on a hot day especially on some of these 42° days we have been having. The creative guys at Foster’s produced the video below in conjunction with 90 members of the Melbourne Symphony Orchestra. Each instrument is made from VB bottles, with a variation in liquid to alter the sound.
Video: VB Stubby Symphony Orchestra

Video: Behind the Scenes

Foster’s has a few beer brands under its company including VB, Carlton, Cascade, and of course Foster’s Lager. Foster’s and the associated brand names are always associated as being Australian. In actual fact, Foster’s was started by American brothers William and Ralph Foster. In 1886, they set off from New York to eventually build a brewery in Collingwood. They sucessfully sold their beer to pubs all across Melbourne by giving them free ice with every order. A year later, the brothers sold the brewery and the rest is a history of amalgamations and mergers.

VB Stubby Symphony Orchestra
The Age: History as told through liquid amber
The Daily Telegraph: Beer ads go web only
GABR: Foster Brewing Co Ltd

Technorati Tags: Melbourne, Fosters, Australia, Collingwood, VB

It’s Friday and it’s after 5PM, so I present to you a relaxing video. This short video by Stephen W (swatstuff) called Float, features floating letters around Melbourne. Enjoy.

Youtube: Backspace ~ FLOAT ~

Technorati Tags: Melbourne, Australia, Backspace, Float