NAB’s "Dream Festival"
Hey fellow Melbournians,
Sick of having to switch on the television or open a newspaper to be advertised to? Well, this just in from a friend, “the Yarra River, our Princes Bridge, Birrarung Marr and that entire precinct of our city will be sold over to the National Australia Bank for FOUR DAYS to run a PR campaign”!
Apparently this National Australia Bank advertising campaign will feature art installments “depicting the dreams of Australians”.
Wow!
I know what one of my dreams is – nationalise the National Australia Bank, and re-regulate the country’s financial system! Wha… no? That particular installments not in there…? Oh. Ok.
How about something reflecting some of the dreams of Melbournian graffiti artists; to be able to walk down the street without being harrassed by police and fined for posession of spray paint. To have the same kind of access to public spaces that the National Australia Bank has, by being able to print your message up for all to see! That way, EVERY day can be a Dream Festival!
Oh… that’s not in there either?
Gee.
Well, get on down if you really haven’t seen enough ads this weekend. And please, go on to their website to see a mighty piece of prose called “Ideas. Dreams. Aspirations.” signed by John Stewart and Ahmed Fahour – the “Group Chief Executive Officer” and “CEO” of NAB, respectively – i know i’m dying to know what these intellectual and cultural giants have to say! I wonder what it’s like to get so much of the monetary reward from other people’s efforts? I hope they write some memoirs for us! Oh yeah, you better believe it. What a time to be a Melbournian!


