Shop on 23/1!

Woolworths CEO pledges support for drought reflief

As part of a wider commitment to supporting Australian rural communities, on January 23, 2007, Woolworths will donate its entire supermarkets profits from all Australia Woolworths & safeway supermarkets, for the day to the Country Women’s Association and research into sustainable farming practices.

If you need to do any shopping, January 23 is the day.

NB. What a good PR tactic – it’s getting media coverage from us.

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